Lloyd at the Paramount’s Friends ‘N’ Family Grammys Party, February 2013
||(1993-07-28) 28 July 1993
Malvern, Worcestershire, England, United Kingdom
Cher Lloyd (born 28 July 1993) is an English singer, songwriter, rapper, and model. She rose to fame in 2010 when she finished fourth in the seventh series of The X Factor. Following the seventh series finale, she was signed to Syco Music. Lloyd’s debut single, “Swagger Jagger“, was released in July 2011 and entered at number one on the UK Singles Chart. Her second single, “With Ur Love” featuring Mike Posner, was released on 31 October 2011, and peaked at number four on the UK Singles Chart. Lloyd’s debut album, Sticks and Stones had two releases: its standard edition and an US version. The album peaked at number four on the UK Albums Chart and number nine in the US Billboard 200. Lloyd signed to US record label Epic Records in 2012.
Lloyd achieved mainstream success in the US with her single “Want U Back“, which reached the top 20 in the Billboard Hot 100. Her next song “Oath“, featuring American rapper Becky G, failed to match the success, peaking at 73. She released her second album, Sorry I’m Late in 2014. Despite its positive acclaim, the album failed to match the success of its predecessor, peaking at number 21 on the UK Albums Chart and number 12 on the Billboard 200. However, Sorry I’m Late outsold Sticks and Stones: 41,000 copies to 31,000 copies. After a collaboration with singer Demi Lovato, Lloyd had a two-year absence from the music industry.
In July 2016, Lloyd released the single, “Activated“, from her upcoming third studio album. The song was described as a “memo of Cher to her fans to say she is back and she is stronger than ever”.
Cher Lloyd was raised in Malvern, Worcestershire, with her parents Darren and Diane and her three younger siblings, Sophie, Josh, and Rosie. Her family is of Romani origin, and Lloyd spent the first year of her life travelling around Wales with her young parents in a caravan. Speaking to Now, her uncle said she was teased and bullied by classmates for her origins, and called “pikey” or “gypo” at school. Lloyd attended Dyson Perrins High School, where she studied performing arts. She also attended the theatre arts school Stagecoach.
2010–11: The X Factor
Lloyd performing at The X Factor Live in Glasgow on 1 April 2011
Lloyd had previously auditioned for The X Factor before (when the minimum age was lower), singing ballads, but did not make it through. She had previously performed at holiday camps and said she received a mixed reaction to her music, but was a big hit with X Factor judges at the time. She auditioned singing the Keri Hilson version of “Turn My Swag On” by Soulja Boy. At bootcamp she sang a rap version of “Viva La Vida.” At the judges’ houses, she performed “Cooler Than Me“ but suffered from tonsillitis and was unable to complete the song.
Lloyd sang a rendition of “Just Be Good to Me” in the first of the live shows. In the second live show, she performed “Hard Knock Life (Ghetto Anthem).” In the third live show, she sang a mashup of “No Diggity” and “Shout,” and in the fourth live show, she sang “Stay.” This was the first time Lloyd did not rap in her performance, and Cowell even called it “the performance of the series.” In week five, Lloyd sang “Empire State of Mind,” but the judges stated that after the previous week they were disappointed. However, they agreed that she redeemed herself with her rendition of “Sorry Seems to Be the Hardest Word” mixed with “Mockingbird,” by Elton John and Eminem, respectively, in week 6. In the seventh week, Lloyd was in the bottom two for the first time after her rendition of “Imagine“, but Cowell, Cole and Walsh all saved her in the final showdown. In the following week, Lloyd performed “Girlfriend,” followed by “Walk This Way.” Both performances were credited by the judges, and she was saved by the public vote the following night, securing her position in the semifinal. In the semifinal, Lloyd performed “Nothin’ on You” and “Love the Way You Lie” and was in the bottom two with Mary Byrne. She was saved by the judges again and put through to the final, even though voting statistics after the show revealed that Lloyd had the fewest votes. In the final, she performed a mashup of “The Clapping Song” and “Get Ur Freak On,” followed by a duet with will.i.am, which was a mashup of “Where Is the Love?” and “I Gotta Feeling.” Lloyd was then eliminated in fourth place, having received the fewest public votes.
Lloyd and nine other contestants from the series participated in the X Factor Live Tour from February 2011 to April 2011. The tour saw Lloyd performing for 500,000 people throughout the UK.
2011–2012: Sticks and Stones
After the final of the seventh series of The X Factor, it was announced that Lloyd had been signed by Syco Music. After signing with Syco Music, Lloyd confirmed reports that recording had begun for her debut studio album with songwriter Autumn Rowe, and producers RedOne, Johnny Powers and The Runners. On 28 July 2011, Lloyd previewed five tracks from the album during a UStream session, including singles featuring Busta Rhymes, Mike Posner, Ghetts, Mic Righteous and Dot Rotten.
Lloyd’s debut single, “Swagger Jagger“, was released in July 2011 and entered at number one on the UK Singles Chart, with sales exceeding 200,000 copies in Britain. In the Republic of Ireland, the single charted at number two on the Irish Singles Chart. The single debuted at number 79 on the Mega Top 100 in the Netherlands. After a performance during the finals of So You Think You Can Dance, the song re-entered the chart at number 60. Her debut studio album, Sticks + Stones, was released on 4 November 2011, with the album debuting at number seven in Ireland. In the United Kingdom, the album entered the UK Albums Chart at number four, behind new releases of Susan Boyle, Florence and the Machine and Michael Bublé. The album sold 55,668 copies in its opening week. As of September 2013, the album is certified gold by the BPI for shipments of 100,000 copies. The second single, “With Ur Love,” featuring American singer Mike Posner, debuted on the UK Singles Chart at number four with first-week sales of 74,030 copies. The song sold more than the first single, “Swagger Jagger” when it debuted at number one in August 2011, selling 66,316 copies. “With Ur Love” also marks the highest-selling number-four single since Rihanna‘s “Only Girl (In the World),” which sold 74,248 copies in October 2010. The third single, “Want U Back,” debuting at number 56, rose 30 places to number 26 with sales of 9,730. Also appearing on many U.S. charts include peaking at number 12 on the Billboard Hot 100 chart, number 9 on Billboard Pop Songs, number 5 on Digital Songs, Hot 100 Airplay chart peaking at number 39 and number 23 on Adult Pop Songs. It also debuted at number 95 on the Canadian Hot 100 chart and has since peaked at number 11. As of February 2013, the track has sold over 2,000,000 copies in the U.S., and almost 3,000,000 copies worldwide. The fourth single, “Oath” featuring American rapper Becky G, peaked at number 73 in the US Billboard Hot 100. In New Zealand, following the major success of “Want U Back,” which reached number 3, “Oath” made a respectable impact, peaking at number 13, becoming Lloyd’s third consecutive Top 20 hit in that country.
Lloyd at Chicago radio station WKSC-FM in 2012
In November 2011, Lloyd announced her debut headlining UK tour, the Sticks and Stones Tour, which took place in March and April 2012. On 13 December, a music video for “Dub on the Track,” featuring underground artists Mic Righteous, Dot Rotten and Ghetts, who also all appear in the accompanying video, premiered on SBTV. The song will not serve as the third single. In December 2011, two more dates were added due to popular demand for tickets. In October 2011, Lloyd signed to Logan Media Entertainment under the management of Craig Logan, John Black and Christie LaRocque. In December 2011, Lloyd signed a record deal with L.A. Reid to Epic Records in the United States; “Want U Back” was confirmed.
2013–present: Sorry I’m Late, upcoming third studio album and new label
Months after the release of Sticks + Stones, Lloyd confirmed reports that recording had begun for her second studio album, with new songwriters and producers such as Beth Ditto and Tove Lo. In October 2012, Lloyd supported American band Hot Chelle Rae on the Australian leg of their Whatever World Tour. In November 2013, during an interview with Larry King, Lloyd confirmed that she had left Syco Music after she and Cowell disagreed about her career path in music. Lloyd also confirmed that the album, which was originally due for release in November, was pushed back until early 2014, despite the record being done.
Lloyd announced that her I Wish Tour would take place in the fall of 2013 and would also feature girl group Fifth Harmony. In January 2013, Lloyd announced that she would guest-star on Big Time Rush. In May 2014, Lloyd was featured on “Really Don’t Care“, the fourth single off Demi Lovato‘s self-titled fourth album Demi, which peaked at number one on the U.S. Dance chart and debuted on the Billboard Hot 100 at number 98 before rising to peak position number 26. In April 2013, Lloyd announced she and Ne-Yo were to collaborate on a new Fruttare song, “It’s All Good,” which premiered in June of that year.
The second studio album, Sorry I’m Late, was released on 23 May 2014, and peaked on the U.S. Billboard 200 chart at number 12. The album peaked at number 58 on the Irish Albums Chart, while it debuted at number 21 on the UK Albums Chart. The lead single of Sorry I’m Late, “I Wish,” featuring American rapper T.I., debuted within the U.S. on Billboard Bubbling Under Hot 100 Singles at number 17. It also charted on the ARIA Singles Chart at number 40 and on New Zealand at number 16. The second single, “Sirens,” peaked on the U.S. Billboard Pop Digital Songs chart at number 48. Also the song charted on the UK Singles Chart at number 41. The album sold 41,000 copies in the US despite the little chart success.
Following the release of Sorry I’m Late, Lloyd was removed from Epic’s website, leading to the suspicion she had been dropped by the label. In November 2014, it was revealed that Lloyd had signed a new deal with Universal Music Group and was working on her third studio album. Lloyd broke her silence in March 2016 by posting a video on her Twitter social media page. In the video, Lloyd states: “I just want to say thank you so much for being so patient. It’s been a while but it’s definitely worth the wait and I can’t wait for everybody to hear it.” Lloyd stated in an interview with New You Media that her third album is almost finished. On 15 July 2016, Lloyd teased the release of her new song, “Activated“, on social media; the song premiered on 22 July 2016. On 1 May 2017, Lloyd announced that she signed with a new record label, i.e.:music.
In January 2012, Lloyd announced her engagement to her boyfriend of less than a year, Craig Monk. The couple were married in a secret ceremony on 18 November 2013.
Lloyd has several different types of tattoos, expressing different emotions, such as an eye on her inner forearm. She has a collectiion of 21 total tattoos ranging from a cage holding a bird to represent her deceased uncle to the heart in her ring finger as a tribute to her husband Craig.
I have many of them now. I really cannot stand some people when they say to me, “Oh it’s going to look horrible when you’re 60.” Who cares? Then it’s going to be like a piece of artwork that people can look at and see all the crazy things I did in my life. It’s expressing me. This one’s quite depressing (points to a tattoo of an eye on her inner forearm). This is a crying eye for all the sadness and poo that I’ve been through already at the age of 18. And trust me, it’s been crazy—like learning the strange things about life, when people pass away. You have to adapt to things that you’ve never been through before. And then having the kind of life where you can do anything you want, ’cause you’re just the average Joe, to being pushed in front of a bunch of cameras. I haven’t adapted to it yet, and I never will. And I don’t want to adapt to it, either. [Laughs] I’m like, “Yeah, whatever!”
— Lloyd talking about one of her tattoos
I was singing before I could talk, literally. I listened to a lot of country music [laughs]. All Dolly Parton
. I want to meet her just to say thank you.
— Lloyd talking about one of her music influences
Lloyd revealed in an interview that she is a fan of Dolly Parton. Lloyd was inspired by American rapper Nicki Minaj, who she said “changed pop music,” adding that “no one was doing what she was doing, and then she came in and it was kind of one of those things where people were like, ‘Whoa! She just changed pop music.’ And she did! There’s no denying it.”
Awards and nominations